Disney’s Percy Jackson AR Poster

At Disney Land, Disney wanted leverage park attendance to drive viewership and title awareness for the new Percy Jackson and the Olympians show on Disney+.

Awarded Most True to Brief by Industry Experts

Process

We began by thinking about what would get Disney Parks fans to approach our activation, participate in it, and what parts of Percy Jackson would benefit from an AR medium.

Our results needed to be tangible through social media, with hashtags and photo shares being the biggest KPI’s.

Our project ended up being based on the “Godly Parents” that fans fantasize about. Teenagers reading the books often found meaning and identity in the notion that they were misunderstood because they were half human and half Greek God.